Privacy policy
Citadel Media Group Last updated: 20 July 2026
Citadel Media Group (“CMG”, “we”, “us”) provides paid marketing management and lead generation services to private dental clinics. This policy explains what personal information we collect through this website, how we use it, and the rights you have over it.
Who we are (the data controller): Citadel Media Group Ltd, a company registered in England and Wales (company no. 14824303) Registered office: 13 Griggs Road, London, England, E10 6ET Contact: privacy@citadelmediagroup.com
1. What information we collect
Information you give us. When you submit an enquiry form, book a discovery call, or contact us by email or phone, we collect the details you provide — typically your name, email address, phone number, clinic or business name, and anything you include in your message.
Information collected automatically. When you visit this site, we and our service providers collect technical data such as your IP address, device and browser type, pages viewed, and how you arrived at the site. This is collected through cookies and similar technologies (see section 4).
We do not intentionally collect any special category (sensitive) data through this website, and this site is not directed at children.
2. How and why we use your information
| Purpose | Data used | Lawful basis (UK GDPR) |
|---|---|---|
| Responding to your enquiry and arranging a discovery call | Contact and enquiry details | Legitimate interests (responding to a request you made) / steps prior to a contract |
| Providing our services if you become a client | Contact, business and account details | Performance of a contract |
| Sending relevant marketing to business contacts who have enquired or opted in | Contact details | Consent, or legitimate interests for business-to-business contact (you can opt out at any time) |
| Understanding how the site is used and improving it | Technical and usage data | Consent (analytics cookies) |
| Measuring and improving our own advertising | Technical and advertising data | Consent (advertising cookies) |
| Keeping records and complying with law | Relevant records | Legal obligation / legitimate interests |
3. Who we share information with
We do not sell your personal information. We share it only with service providers who process it on our behalf:
- Cloudflare, Inc. — hosts and serves this website (content delivery and security).
- Calendly LLC — powers discovery-call booking; details you enter when booking are stored on its platform.
- HighLevel Inc. (GoHighLevel) — provides our customer relationship system and landing pages; enquiry details are stored on its platform.
- Google (Google Analytics, Google Ads) — site analytics and advertising measurement.
- Meta Platforms (Meta Pixel) — advertising measurement, where you consent to advertising cookies.
- Professional advisers (e.g. accountants) and authorities where required by law.
4. Cookies and tracking
This site uses cookies and similar technologies for essential site functions, analytics (Google Analytics), and advertising measurement (Google Ads, Meta Pixel). Non-essential cookies are only set with your consent, which you can give, refuse, or withdraw at any time through the cookie banner on this website.
5. International transfers
Some of our providers (including HighLevel, Google, Meta, Calendly, and Cloudflare) store or process data in the United States and other countries outside the UK. Where this happens, transfers are protected by recognised safeguards such as the UK–US Data Bridge (UK Extension to the EU–US Data Privacy Framework) or the UK International Data Transfer Agreement / standard contractual clauses.
6. How long we keep information
We keep enquiry details for as long as needed to handle your enquiry and for up to 24 months afterwards, client records for the duration of our engagement and for up to 6 years to meet legal and accounting obligations, and analytics data for the retention periods set in the relevant tools. We delete or anonymise information when it is no longer needed.
7. Your rights
Under UK data protection law you have the right to: access the personal data we hold about you; have inaccurate data corrected; have data erased; restrict or object to our processing (including direct marketing, which we will always stop on request); and receive a copy of data you provided in a portable format. You can also withdraw consent at any time where consent is our basis.
To exercise any of these rights, contact us at privacy@citadelmediagroup.com. We will respond within one month.
8. Complaints
If you are unhappy with how we have handled your data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO): ico.org.uk / 0303 123 1113.
9. Changes to this policy
We may update this policy from time to time. The latest version will always be available on this page, with the date above showing when it was last revised.