Paid patient acquisition — London
Google and Meta campaigns built exclusively for private dental clinics — measured in booked consultations, not clicks.
Typical private treatment values in London: Implants £2,500+. Invisalign £3,000–£4,500. Veneers £650+ per tooth. Bonding £250+ per tooth. Whitening £350+. Smile makeovers £5,000+.
01 — The problem
Every clinic tells a version of the same story. The spend goes out — Google, Meta, the agency retainer. The reports come back full of impressions, clicks, and cost-per-lead.
But somewhere between the click and the chair, the trail goes cold. Nobody can tell you how many of those leads actually sat down for a consultation, let alone accepted treatment.
You are asked to judge a campaign on the metrics that matter least to your practice — and to take it on faith that the ones that matter are being handled.
Marketing isn't working unless it ends in a patient sitting in your chair.
The maths
Assumptions: £3,500 typical case value; 50% consultation-to-treatment conversion. Your figures will vary by treatment mix and case acceptance.
02 — The work
Service 01
Google Search and Meta campaigns built for private dentistry — from strategy and creative through to daily management, with conversion tracking to the booked consultation and plain-English weekly reporting.
Service 02
The path a lead takes after the click — treatment-matched landing pages, enquiry handling and follow-up, booking integration, and a focus on lead quality rather than lead counting.
03 — The standard
The person you meet builds and runs your campaigns. No handoffs, no account managers, no relay team.
Case acceptance, treatment value, chair time — campaigns built on how patients actually search for private dental care.
You own the ad accounts and see everything: what is running, what it costs, and what it booked.
How it goes
An honest conversation about the practice, the current marketing, and fit.
A campaign plan built around your treatments, your margins, and your chairs.
Campaigns, tracking, and landing pages go live — measured to the booked consultation.
Weekly reporting, continuous optimisation, and honest counsel on what to do next.
A free 30-minute discovery call. No hard sell — an honest conversation about the practice, the current marketing, and whether we are a fit.
Free — no obligation — reply within one working day